⚠️ Workshop-sourced artifact (raw data). Data requires validation.

Drilldown view of Associate Coaching & Performance

Coaching journey from performance awareness to career development

Stages

Phases

Jobs to Be Done

Goals & intent

Problems

Key friction points

Actions

Associate activities

Emotions

Emotional state

Actors

Human

Digital

Pain Points

Experience barriers

Key Insights

Risk

Opportunity

Behavior

Outcomes

Expected results

Ideas

Features & Concepts

Performance Awareness
Coaching & Feedback
Growth & Management
STAGE 1

Performance Awareness & Check-in

Metrics Review

STAGE 2

Receiving Coaching Session

1:1 with TM

STAGE 3

Real-Time Feedback & Nudges

In-Contact Support

STAGE 4

Career Development & Recognition

Growth & Rewards

STAGE 5

Performance Management (PIP)

Improvement Plan

Understand current performance standing

  • Know where I stand vs. expectations
  • When I review my performance, I want a clear, single view of my metrics so I understand exactly where I stand and what to focus on.

Understand what to improve and how

  • Receive both recognition for strengths and guidance on gaps
  • When I receive coaching, I want it to be specific, balanced, and actionable — not just corrective — so I can make real improvements and feel motivated.

Receive immediate feedback on contacts as they happen

  • Understand what went well and what to improve in the moment
  • When I handle a contact, I want immediate feedback on my performance so I can adjust right away, not 48 hours later.

Understand career progression path

  • Receive recognition for achievements
  • Access upskilling opportunities
  • When I perform well, I want recognition and a clear path to grow my career — not just corrective feedback when I underperform.

Understand PIP status and what's needed to improve

  • Exit performance management with clear improvement path
  • When I'm on a performance plan, I want specific, structured support and clear milestones so I know exactly what I need to do to improve and stay.

Fragmented Performance Data

Metrics Complexity

Corrective-Only Coaching

Coaching Efficacy Not Measured

TMs Lack AC3 Screen Visibility

No Real-Time Feedback

No Post-Contact Coaching Mechanism

No Career Path Visibility

Recognition Deficit

Frequent Team Changes

Structural Pathway to PIP

PIP Perception

1

Log into Inspire for performance metrics

2

Review CCX-O, AHT, DUR scores

3

Check Galaxia for PIP status

4

Receive email notifications about performance

1

Attend scheduled coaching session (1:1 with TM)

2

Review contact examples with TM

3

Discuss areas of strength and improvement

4

Set goals for continued development

1

Handle customer contact in AC3

2

Flag difficult contacts for TM review

3

Receive real-time nudge or coaching prompt

4

Post-contact self-reflection

1

Receive recognition from TM (shout-out, email)

2

Review career path options with TM

3

Complete optional upskilling training

4

Participate in top performer knowledge sharing

1

Receive PIP notification from TM

2

Check Galaxia for PIP status

3

Attend increased coaching frequency (weekly)

4

Complete assigned training modules

5

Track improvement against defined targets

FocusedAnxiousConfusedOverwhelmed
HopefulCapableDefensivePressuredUnsupported
SupportedMotivatedUnsupportedStuck
ProudMotivatedHopefulEngagedDiscouragedUndervalued
AnxiousStressedFearfulHopelessDiscouraged
Team Manager
Team ManagerQA Team
Team Manager (listening live)
Team ManagerOperations ManagerSkip-level manager
Team ManagerOperations ManagerHRBP
InspireGalaxiaPerformance dashboards
InspireAC3Outlook meetings
AC3InspireChime
InspireAmazon LearnEmail
GalaxiaInspireAC3
Fragmented performance feedback from multiple dashboards
Inspire data has 48-hour lag
Metrics can feel contradictory or impossible to prioritize
No single source of truth for performance
Coaching focused predominantly on improvement, not strengths
Evaluation forms are very binary (yes/no)
Associates miss opportunity to see what "good" looks like
Coaching reactive with 48+ hour hang time
Coaching subjective — inconsistent TM to TM
Limited AC3 screen capture; TM sees audio/chat only
No real-time feedback during or after contacts
AC3 lacks post-contact coaching mechanism
No way to flag contacts for coaching discussion
Telemetry data not used for proactive coaching identification
No clear career progression path for CSAs
Recognition is informal and inconsistent
Performance-based pay not available
Limited incentive programs for top performers
Associates moving teams frequently — hard to build TM relationship for development
PIP status creates high stress and fear
Inadequate training from BUWG/cross-store movements combined with absent coaching creates structural pathway to PIP
PIP feels inevitable for transferred CSAs
Coaching is inconsistent across TMs at PIP stage

Inspire data is 48+ hours delayed — not actionable in real time

Inspire updated in real-time instead of 48-hour lag would dramatically improve coaching responsiveness

TMs spend 70-80% of time on coaching/auditing; manual contact audit limits coverage to ~1% of contacts

Holistic coaching methodology in Inspire combining metrics with behavioral context

Cadence: weekly (bottom performers), 2x/month (mid-tier), 1x/month (top tier) — top performers receive least coaching time

No AC3 telemetry used proactively — TMs can't detect when CSA is struggling in real time

AI nudge feature on AC3 similar to Real-Time Abuse Detection Alerts for coaching opportunities

No recognition mechanism; system surfaces problems more easily than successes

System enables TMs to send shout-outs for success stories with automated positive reinforcement

Top performers want opportunities to coach and share good practices with peers

95% failure rate on cross-skill certification — associates intentionally failing to avoid PIP-inducing transfers

Coaching driven by bottom 25% focus — negative reinforcement cycle with no balanced support

Proactive Early Warning System (EWS) to identify at-risk associates before PIP is triggered

Single, real-time performance view accessible to CSA and TM

Simplified core metrics focused on customer experience

Balanced feedback with recognition and corrective guidance

Standard coaching framework across all TMs and sites

Associates understand expectations and feel motivated

Real-time or near-real-time coaching signal delivery during and after contacts

Post-contact feedback mechanism in AC3

Predictable career development path to upskill

Incentive programs and awards for top performers

Top performers have opportunities to coach peers

CSA understands clearly what improvement is needed and what support is available

PIP used as last resort after proactive coaching efforts exhausted

Real-time Inspire updates
Unified performance dashboard (Single View)
Simplified metrics: prioritize QoS as comprehensive metric
Build one model in Inspire for appreciating CSA for good contact handling
Integrate Inspire coaching submissions to Outlook meetings for tracking
QoS as comprehensive coaching metric replacing multiple point metrics
AC3 feature for CSAs to mark contacts they found hard to solve
AI nudge on AC3 for real-time monitoring
Live prompts highlighting strengths and growth areas with daily/weekly summary
Speech analytics mining contacts in real time with coaching nudges
CSAs have in-role career path with expectations by tenure
Automated shout-out system for good contact handling
Best CSA of the Month recognition program
Top performers lead knowledge sharing sessions
Proactive Early Warning System (EWS) to identify at-risk associates before PIP is triggered