⚠️ Workshop-sourced artifact (raw data). Data requires validation.

Drilldown view of Associate Daily Routine

A CSA's daily shift from login to logout

Stages

Phases

Jobs to Be Done

Goals & intent

Problems

Key friction points

Actions

Associate activities

Emotions

Emotional state

Actors

Human

Digital

Pain Points

Experience barriers

Key Insights

Risk

Opportunity

Behavior

AXNs

Experience Needs

Outcomes

Expected results

Ideas

Features & Concepts

Shift Start
Active Shift
Shift End
STAGE 1

Shift Start & Going Available

Login & readiness

STAGE 2

Handling Customer Contacts

Listen-Match-Solve workflow

STAGE 3

Managing Breaks & NPT

Break timing & aux codes

STAGE 4

Staying Current on Policies

Policy & SOP updates

STAGE 5

Performance Awareness

Metrics & feedback

STAGE 6

End of Shift

Wrap-up & transition out

Log into all required systems

  • Catch up on policy/process changes and go Available
  • Get ready to take contacts by logging in, catching up on changes, and going Available.

Identify the customer's problem quickly

  • Resolve issues effectively while managing handle time
  • Resolve customer issues effectively using the Listen-Match-Solve workflow while maintaining quality and handle time.

Take breaks on time without disruption

  • Monitor NPT balance and switch aux codes accurately
  • Take breaks and manage non-productive time without disruption to my metrics or well-being.

Know what's changed since my last shift

  • Access the right guidance when I need it
  • Stay up to date on policy and process changes so I handle contacts with current guidance.

Know my current performance metrics

  • Get feedback I can act on
  • Understand how I'm performing and what to prioritize so I can improve.

Finish remaining contacts and log out

  • Reflect on the day (if time permits)
  • Wrap up my shift cleanly and transition out without loose ends.

First login of the day

Status change to Available

Scanning for overnight updates

Contact arrival

Entity matching via Match Cards

Knowledge Center search

Contact resolution

Aux code change for break

Break timing disrupted by long contact

NPT allocation check

Policy update notification

Knowledge Center search during contact

SOP review

Checking Inspire metrics

Receiving QA coaching

Manager feedback

Last contact of the day

Status change to Offline

Shift end

1

Log into AC3 and GACD

2

Check email and AC3 announcements for policy changes

3

Review schedule in AtoZ

4

Change aux status to Available

1

Accept inbound contacts (phone, chat, email)

2

Use AC3 Listen-Match-Solve: Listen → Match to entity → Solve

3

Search Knowledge Center or CS Assistant for guidance

4

Document contact resolution in Contact Summary

5

Switch between AC3 (calls/chat) and GACD (emails)

1

Change aux code in AC3/GACD for breaks, lunch, or NPT

2

Monitor NPT balance in AtoZ/Vibe

3

Try to take breaks on time despite long-running contacts

1

Check email for policy updates

2

Read AC3 announcements

3

Search Knowledge Center/CS Assistant for current guidance

4

Reconcile conflicting information between training and SOPs

1

Check weekly performance metrics in Inspire

2

Review QA coaching plans sent via email

3

Monitor PIP status in Galaxia (if applicable)

1

Finish remaining contacts in queue

2

Change aux status to Offline in GACD/Paragon

3

Log out of AC3 and other systems

NervousFocusedUncertain
FocusedConfidentStressedDrained
RelievedStressedConstrained
OverwhelmedConfused
AnxiousPressuredProudDefensive
FatiguedDrainedRelieved
Team Manager
CustomersPeers (escalation support)
Team Manager
Training teamContent Management team
Team ManagerQA team
Team Manager
AC3GACDAtoZ
AC3 (Listen-Match-Solve)GACDKnowledge Center
AC3GACDParagon
EmailAC3 announcementsKnowledge Center
InspireGalaxiaEmail
AC3GACDParagon
Multiple systems to check before taking a single contact — no consolidated view
Policy updates scattered across email and AC3 announcements — easy to miss critical changes
Hitting Available is anxiety-inducing — no idea what kind of day it will be
Switching between AC3 and GACD disrupts workflow — no unified workspace
Knowledge Center search is time-consuming during live contacts under AHT pressure
Metrics feel contradictory — improving AHT may hurt quality; improving quality may hurt AHT
Customer contacts run long, delaying breaks — no automated protection
Manual aux code switching is error-prone — common to miss a status change
Training NPT routinely redirected to handle contacts under SL pressure
Policy updates rely on email — reactive, easy to miss, not surfaced in context
SOP and training content can diverge — no single owner for alignment
Content update lag of 7-10 days means associates handle contacts with outdated guidance
48-hour feedback lag in Inspire — performance data not actionable in real time
Only 1% of contacts audited — coaching misses vast majority of opportunities
Performance data scattered across Inspire, Galaxia, AC3, and email — no single source of truth
No structured end-of-shift reflection or recognition — shift ends transactionally
Contacts running past shift end force unpaid work or rushed resolutions
No immediate feedback on the day's performance — 48-hour Inspire lag

Associates describe going Available as a nervous moment — wondering what kind of day they'll have

Policy and SOP updates can diverge with 7-10 day propagation delay for manual updates

Receiving notifications of policy updates prior to speaking with customers continues to be rated negatively

AC3 Match Cards don't always predict correctly — associates use Match Finder adding time and friction

Navigating tools and locating internal resources to resolve issues continues to need improvement

Good days = solving problems quickly with positive feedback; tough days = difficult customers or can't find answers fast enough

Associates feel guilty taking breaks when the queue is busy — psychological barrier to self-care

Aux code errors are common and require manual corrections — directly impacts workforce metrics

NPT not being protected means associates handle contacts without completing required training — creating proficiency gaps

There's always something changing — associates try to keep up but sometimes miss important updates

No single owner for the continuous learning journey means content drifts across teams

Training completion does not equal retention — no measurement of whether associates understand or apply what they learned

Good numbers make associates feel accomplished; poor numbers stress them out — tracking feels punitive

Coaching is 75% corrective — system surfaces problems more easily than successes

One CSA had 11 different TMs in one year — TM continuity breaks destroy coaching effectiveness

Associates want to see examples of good handling — no mechanism for celebrating success stories

Emotional toll of back-to-back contacts accumulates throughout the shift with minimal recovery time

Associates leave shift without knowing how they performed — 48-hour lag means today's work is invisible until day after tomorrow

No end-of-shift debrief or recognition mechanism exists — the day just ends

L70: Receive notifications of policy and SOP updates
L100: Receive important updates prior to speaking with customers
L90: Find information about product/tech releases
D10: Identify root cause of contact's issue
D20: Determine customer's expected resolution
D30: Identify relevant information from the contact
D40: Understand the customer's emotional needs
D50: Address the customer's emotional needs
I10: Locate internal resources to resolve a contact
I20: Utilize internal resources to resolve a contact
N10: Navigate tools associated with contact handling
C10: Know when to authenticate customer
R10: Understand possible resolution steps
R20: Provide resolution(s) to the contact
T10: Find the correct team to transfer internally
H10: Able to take care of physical health needs during a shift
H20: Able to take care of mental health needs during a shift
L70: Receive notifications of policy and SOP updates
L80: Understand changes to policy and SOP updates
L100: Receive important updates prior to speaking with customers
L110: Find details on past promotions
L120: Find details on present promotions
R30: Understand how an escalated issue was resolved and why follow up was needed
W10: Document information to AC3 after a contact
W10: Document information to AC3 after a contact
W20: Communicate information to the customer after a contact
H20: Able to take care of mental health needs during a shift

Associates start shift with clear view of what's changed

Consolidated shift-start dashboard replacing multi-system checks

Unified workspace consolidating AC3, GACD, and Knowledge Center

Real-time guidance reducing Knowledge Center search time

Post-contact feedback mechanism for flagging difficult contacts

Protected NPT time — system blocks contacts during assigned training

Automated aux code transitions reducing manual errors

Clear NPT visibility into allocation, usage, and remaining balance

Centralized policy feed with proactive contextualized notifications

Single content ownership coordinating SOP and training updates

Unified real-time performance dashboard (Single View)

Real-time coaching via AC3 telemetry and AI nudges

Balanced feedback with recognition alongside corrective coaching

End-of-shift summary with automated recap of contacts and highlights

Shift-end recognition acknowledging the day's work

Shift start dashboard — consolidated 'what's new today' view
Proactive update notifications — critical policy changes flagged before going Available
Unified workspace — consolidate AC3, GACD, Knowledge Center into one interface (Single View)
Real-time AI-powered guidance during contacts embedded in AC3
Post-contact feedback mechanism — flag difficult contacts for TM review in AC3
Protected NPT time — system blocks contacts during assigned training
Intelligent break management — automated aux code transitions and break reminders
NPT transparency — clear visibility into allocation, usage, and remaining balance
Centralized policy feed — proactive notifications with 'what changed and why it matters'
Single content ownership — one accountable party for SOP and training alignment
Unified performance dashboard — consolidate Inspire, Galaxia, QA feedback into one real-time view
Real-time coaching via AC3 — AI nudges surfacing behavioral trends during contacts
Balanced feedback — enable real-time recognition and shout-outs alongside corrective coaching
End-of-shift summary — automated recap of contacts handled, highlights, and flagged moments
Shift-end recognition — lightweight acknowledgment (e.g., 'You resolved 42 contacts today — 3 customers left positive feedback')