Hi, I'm Woody.
I design intuitive systems that bring clarity to AI, healthcare, and complex tools.
Recognized by Fast Company's Innovation by Design and
IxDA's Interaction Awards.
Currently
Lead designer at Amazon, based in the Pacific Northwest. I design AI-powered driver support experiences for delivery operations worldwide.
Selected projects
Turning Systems Thinking into an Organizational Capability
Amazon, Service Blueprint Kit
Scalable Virtual Sitter Platform for Hospitals
Teladoc Health
Turning Fragmented Products into Integrated, Scalable Solutions
Amazon, Sortation Services
Scaling a Clinical App into a Research Platform
Sage Bionetworks and Apple
Say hello
Let's connect on LinkedIn or say hello via hi@woodymacduffle.com. Feel free to ask me about design, healthcare, bicycles, fly fishing, racquetball, and vinyl.